Pre-order Red Velvet Claudia Gown

Introducing the Red Velvet Claudia Gown, a 40s Film Noir loungewear inspired evening gown in a dramatic shade of scarlet. Designed exclusively for us as part of the Alexandra King for Deadly is the Female Collection.

The Red Velvet Claudia Gown is a draped velvet dress with sash tie waist and bishop sleeves. It features a V neck which can be either modest or more daring, depending on how you tweak the gathers which run through the body of the dress. There is also a split in the front so you can flash just a hint of leg as you walk! The luxurious red fabric makes this dress feel opulent and sophisticated. Cut to the floor and slightly longer at the back for maximum elegance and drama, minimal trip risk! You’ll also find hidden pockets – our all-time favourite finishing touch, especially on an evening dress!

The Red Velvet Claudia Gown perfectly combines our desire to look glamorous but still be comfortable! Cleverly designed, the gown is one size fits most, up to a 46″ bust. This is because the dress is cut with lots of fabric through the body, which drapes beautifully. The wide sash belt gathers everything in for an elegant hourglass shape when you tie it at the waist. You can choose how and where you tie the sash for a fit tailored to you. The sash is also cut in the soft velvet fabric so you can really cinch your waist in. This ingenious design means you can pretty much always grab this dress and throw it on!

The transformation from unflattering smock shape to luxuriously draped evening dress has to be seen to be believed! Take a peek through the photos to see what the dress looks like before the sash is tied. Tying the sash is easy – simply wrap it around your body once or twice (it’s up to you!) and knot it. Just try to ensure the sash isn’t twisted and that it is lying flat. For more info on tying the sash, you can see our handy video by clicking here!

Inspiration

Inspired by a dress worn by Barbara Stanwyck in the 1944 Film Noir drama Double Indemnity and lots of classic loungewear from the era. We gave our version the Deadly treatment to vamp it up even more!

The Alexandra King for Deadly is the Female Collection.

This dress is a signature piece for the Alexandra King for Deadly is the Female Collection. Alexandra and Claudia worked together to find Deadly’s core aesthetic and create a collection which captures “Deadly Style”. Film Noir Femme Fatales have inspired this collection, blended with our desire to balance sassy style with comfort and wearability. Alexandra hand makes each piece here in Somerset, and with a background in bespoke Bridal dresses, you can be sure that the quality and finish are excellent.

You can see the full Alexandra King for Deadly is the Female Collection here.

Fabric: 90% polyester 10% spandex

Care: Machine wash at 30 Air Dry Do not Iron.

This dress has free UK shipping.

This is available for preorder. We expect it to ship in early to mid-April. If you order other items at the same time they will be held and shipped once your order is complete.