Introducing the Purple Velvet Claudia Dress, a 40s Film Noir loungewear-inspired dress in regal and luxurious purple velvet. Designed exclusively for us as part of the Alexandra King for Deadly is the Female Collection. This colour is extremely limited edition.
The Purple Velvet Claudia Dress is a draped velvet dress with a sash tie waist and bishop sleeves. It features a V neck which can be either modest or more daring, depending on how you tweak the gathers that run through the body of the dress. There is also a split in the front so you can flash just a hint of leg as you walk! The luxurious fabric makes this dress feel opulent and sophisticated. You'll also find hidden pockets - our all-time favourite finishing touch!
The Purple Velvet Claudia Dress perfectly combines our desire to look glamorous but still be comfortable! Cleverly designed, the gown is one size fits most, up to a 46" bust. This is because the dress is cut with lots of fabric through the body, which drapes beautifully. The wide sash belt gathers everything in for an elegant hourglass shape when you tie it at the waist. You can choose how and where you tie the sash for a fit tailored to you. The sash is also cut in soft velvet fabric so you can really cinch your waist in. This ingenious design means you can pretty much always grab this dress and throw it on!
The transformation from unflattering smock shape to luxuriously draped evening dress has to be seen to be believed! Take a peek through the photos to see what the dress looks like before the sash is tied. Tying the sash is easy - simply wrap it around your body once or twice (it's up to you!) and knot it. Just try to ensure the sash isn't twisted and that it is lying flat. For more info on tying the sash, you can see our handy video by clicking here
Inspired by a dress worn by Barbara Stanwyck in the 1944 Film Noir drama Double Indemnity and lots of classic loungewear from the era. We gave our version the Deadly treatment to vamp it up even more!
The Alexandra King for Deadly is the Female Collection.
This dress is a signature piece for the Alexandra King for Deadly is the Female Collection. Alexandra and Claudia worked together to find Deadly's core aesthetic and create a collection that captures "Deadly Style". Film Noir Femme Fatales have inspired this collection, blended with our desire to balance sassy style with comfort and wearability. Alexandra hand makes each piece here in Somerset, and with a background in bespoke Bridal dresses, you can be sure that the quality and finish are excellent.
You can see the full Alexandra King for Deadly is the Female Collection here.
Fabric: 90% polyester 10% spandex
Care: Machine wash at 30 Air Dry Do not Iron.
Please note - It is always tricky to capture the perfect colour with velvets and please keep in mind that different screens can look different!
This dress has free UK shipping and limited edition this season.
This dress is currently available for pre-order in an extremely limited run. This will be shipping in early October. If you order other products at the same time they will be held and shipped once your order is complete.