London Edge Trade Show Logo

London Edge Spring Summer 2017

Some of the Deadly girls (plus Deadly baby Ezra and Mr Deadly!) had a Deadly Day out in London to visit one of our favourite trade shows, London Edge! We were super excited to view and order some wonderful pieces ready for the Deadly Spring Summer collection.

London Edge Deadly Day Out

Deadly Shop Manager Kat, Deadly Shop Assistant and Model Scarlett, Deadly Owner Claudia and the lovely House of Foxy at London Edge!

London Edge is held at the London Business Design Centre and features many brands and designers who specialise in the new alternative fashion. It’s always great to see the products up close before ordering to get an idea of colours and prints, materials and different cuts. We can then select the best products for our customers that we are sure they will love!

Miss Candyfloss was one of the top brands we were eager to visit! For Spring Summer 2017 Miss Candyfloss have produced ‘The Housewife Collection’ featuring classic vintage inspired dresses and seperates in beautiful bright colours and fun prints. This collection is elegant and classic with each piece being completely unique and individual, we were drooling over the whole collection! Miss Candyfloss pieces are super comfortable for all women of different shapes and sizes and the clothes are easy to wear, they have a classic vintage style that is perfect for anyone! We can’t wait to get these goodies in!

We were soon drawn to another Deadly favourite, the wonderful The House of Foxy! The mission of the House of Foxy is to bring beautiful, demure and glamourous clothing to the world – inspired by a truly golden era. For Spring Summer 2017 The House of Foxy have created a collection filled with classic 40’s and 50’s inspired cuts featuring beautiful floral prints and demure colours. One of our favourite dresses (featured in the image below) that we can’t wait to stock had us dreaming of the seaside, we love a nautical theme! Whilst visiting The House of Foxy we also placed an order to re-stock some Deadly favourites including Jersey Shrugs and 30’s Wide Leg Trousers.

London Edge House of Foxy Spring Summer Collection 2017

Beautiful Model Miss Lillian Love modelling for The House of Foxy, we can’t wait to stock this stunning dress!

Whilst also at London Edge we placed an order with our supplier of sunglasses to re-stock some of our Deadly classic styles but also some new styles!

Deadly Shop Assistant and Model Scarlett was a big fan of this dress from Unique Vintage, what do you think?

We also popped by the Unique Vintage stand and found some super sassy wiggle dresses we think we may just have to stock, what do you think of this fabulous cross strap design wiggle dress? Available in Red and Black.

Team Deadly at London Edge

Deadly Owner Claudia and Deadly Shop Manager Kat with Deadly baby Ezra at London Edge

We had a fabulous time at London Edge, it’s hard work looking and ordering beautiful clothes!
If there is anything featured in the upcoming Spring Summer Collection that you have fallen in love with we can add you to the Deadly waiting list to be notified when the new pieces arrive in stock. To join the waiting list please email shop@deadlyisthefemale.com or call the boutique on 01373 469914